Victim
High fashion for the permanently offended. Victim is the official uniform of Leonida's social media warriors—because injustice is terrible, but looking bad is worse.
Selling overpriced tees and ironic accessories to influencers who protest from the comfort of luxury condos.
Store slogans like "Feel Seen, Spend More" remind every citizen that their credit limit is their true voice.
Providing the perfect denim waiver for anyone who wants to feel oppressed while looking fabulous on a yacht.
The Gospel of Grievance
Victim has turned social outrage into a billion-dollar business in Leonida. In a state where everyone has a grievance but no one has a solution, Victim offers the perfect armor: clothes that say "I care" without requiring you to actually do anything.
Found in every high-end mall and trendy art district, Victim is where vanity meets virtue signaling. From their 'Crisis Chic' line to lingerie that screams "perpetual underdog," the brand ensures that Leonida’s finest pretenders never have to choose between their conscience and their closet.
Massive Victim billboard spotted dominating the skyline as chaos erupts in Leonida's trendiest neighborhood.
Protagonist observed navigating through a neon-drenched Victim store during a high-stakes escape from local authorities.
Lifestyle Ecosystem
Other brands fueling the Leonida facade:
In the real world, Victim is the long-running GTA parody of major "edgy" retail brands and high-street fashion, drawing inspiration from the likes of Volcom and modern satirical takes on "woke" marketing.
Last updated: February, 2026