Leonida Profile
eCola is the default carbonated option in Leonida. Not by reputation. Not by advertising. By presence. It is in every cooler in every establishment that has electricity and a flat surface. Vending machines in parking structures. Fridges behind gas station counters at three in the morning. The distribution network is the product.
The formula has never been publicly disclosed. The regulatory filings describe the ingredients as proprietary natural and artificial flavors, which is a sentence that does not describe anything while technically describing something. The color is immediately recognizable. The effect of consuming it in quantity is documented in Vice County emergency services data.
The rivalry with Sprunk is structural. Wherever eCola has a vending machine, Sprunk has a vending machine next to it. Wherever Sprunk sponsors an event, eCola sponsors a competing event on the same weekend. This has been the dynamic for as long as either brand has operated in Leonida.