Leonida Profile
Patriot Beer is the beer you choose when the choice is a statement. The can is red, white, and blue. The eagle is on the front. The tagline is "Freedom in Every Can," which raises questions about what freedom is inside a can of beer that the brand has chosen not to address.
The Vice County Fourth of July and Patriot Beer are effectively the same event from a sponsorship perspective. The brand also sponsors the boat parade, the annual airshow, and two Vice County county fairs that serve a demographic that associates beverage selection with personal values. The sponsorship calendar is not random. It is the calendar of a specific kind of Leonida citizen and Patriot Beer has mapped it completely.
The beer is a domestic lager. It is not better or worse than Logger Beer at a blind taste level. The difference is the context in which it is consumed and the statement the consumer wants the can to make. Patriot Beer is fully aware of this and built the entire brand around it.