Leonida Profile
Logger Beer does not have a brand identity. It has a temperature. Cold Logger is the order you place when the bar is loud and the person next to you is not interested in a conversation about beer. The transaction is fast. The beer is cold. The evening continues.
The hardhat logo has not been updated in over a decade. It depicts a man in a hardhat holding a can of beer, which is either a Logger Beer or a very committed circular reference. No clarification has been issued. The logo continues to work.
Vice County's rural bars run Logger by default. Not because anyone decided to stock it. Because nobody decided not to. It arrived on the first delivery and nobody removed it from the reorder list and it has been there ever since. That is not a criticism. That is exactly how Logger Beer becomes a Leonida institution.