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Vehicle Manufacturer

Pegassi

Chaos on Wheels.

Origin
Italian Exotic
Everything a Grotti is but more aggressive about communicating it. The design is confrontational. The performance is the same argument louder.
Vice City Role
Cartel and Influencer Fleet
The vehicle of cartel lieutenants, Vice City influencers, and anyone who needs to be noticed from the opposite side of South Beach.
Sound Profile
Non-Negotiable
The exhaust note at full acceleration is the Pegassi brand experience. The car is designed around making that sound possible and unavoidable.
Real-World Parody
Lamborghini

Leonida Profile

Pegassi is the Italian exotic manufacturer that chose aggression as the design language and has never reconsidered the choice. Where Grotti is the sound of speed, Pegassi is the sound of speed explaining itself at maximum volume to everyone within three city blocks.

The Zentorno is confirmed in Vice City from Trailer 1. It appears in a pursuit sequence and it is not being driven carefully. The Zentorno is the Pegassi that most people in Vice City have seen in their rear-view mirror at least once.

The brand's presence in Vice City extends beyond the vehicle population. Pegassi branding appears at car meets, on the Instagram equivalent wall of the character who drives one, and in the specific kind of conversation that happens at two in the morning at a South Beach red light. The car starts those conversations. The driver finishes them.

Visual Impact Log

Trailer 1
Pegassi Zentorno confirmed in a Vice City pursuit sequence. Street-level. Night. Moving at a speed that made the pursuit sequence possible.
Trailer 2
Pegassi at a Vice City car meet on the South Beach waterfront. Parked with other exotics. The crowd is assembled around the correct vehicles.

Market Ecosystem