Binco | GTA 6 Brand Profile

Binco

When your outfit screams 'I gave up.' Leonida's favorite place for discount disasters and two-for-one regrets.

Overview

Category Budget Clothing Chain
Status Confirmed
First Seen Official Gameplay Footage & Storefronts
Location Every dead mall, strip plaza, and depressing outlet center in Leonida
Inspiration Walmart meets Old Navy

Popular Products

Binco delivers the bare minimum in style, comfort, and dignity. Best known for its clearance racks of logo tees nobody wants, bootcut jeans that never fit right, and shoes that fall apart on first wear. Their 'Broke and Proud' collection is a fan favorite among Leonida’s finest underachievers, pairing perfectly with the 'I don't care anymore' aesthetic.

Brand Interaction

Binco is where citizens go when they need a new outfit after their last one got shredded in a bar fight. Its fitting rooms double as drug deal drop spots, and the checkout lines move slower than a Vice County parole board. Shoppers browse while dodging strollers, screaming kids, and aggressive coupon collectors. It’s not just shopping — it’s urban survival training in fluorescent lighting.

Known Activity Log

Timestamp Activity
Trailer 1 – 01:25 Protagonist sprints past a Binco storefront while fleeing Leonida PD after a failed heist.
Trailer 1 – 03:15 Binco commercial runs on a sketchy Vice County TV channel, pushing its latest 'everything must go' sale.

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