SubUrban
Because your parents still pay your rent. SubUrban is the go-to destination for Leonida’s fake rebels, mall rats, and anyone who thinks a hoodie equals street cred.
Mass-producing 'anarchy' for trust-fund rebels who want the look without the actual criminal record.
Cheap graphic tees and ripped jeans that fall apart faster than a Vice County influencer's reputation.
A sanctuary for washed-up skaters and faux-punks loitering by the fitting rooms.
The Grungy Gospel
SubUrban is Leonida's answer to the need for "safe" rebellion. It sells a lifestyle to people who think 'skater' is a personality trait. Found in strip malls and downtown backstreets, the brand is the official uniform for anyone documenting their "gritty" life on Snapmatic from the comfort of a luxury condo.
The stores reek of industrial fryer oil and desperation, serving as the perfect backdrop for local drama and suspicious security encounters. In a state that thrives on vanity, SubUrban provides the flannel-wrapped armor needed to look like you don't care, while caring very much about your follower count.
Storefront observed in the background as citizens on stolen BMX bikes navigate the urban sprawl.
Protagonist observed ripping past a SubUrban window during a high-stakes getaway sequence through the city center.
Market Ecosystem
Other brands fueling the Leonida rebellion:
In the real world, SubUrban is the long-standing GTA parody of mass-market "alternative" retailers like Zumiez and urban streetwear chains.
Last updated: February, 2026