Fruit
"Think Fruit." Leonida’s lifestyle tech monopoly returns, providing the polished glass and high end software that every influencer and criminal mastermind uses to document their inevitable downfall.
The essential hardware for Vice County’s connected elite. If it isn't an iFruit, you're basically living in the stone age.
Leonida’s premier digital payment service. Seen on storefronts alongside Limit and Shark to ensure your money is always accessible and tracked.
Less of a brand and more of a religion. Fruit dominates executive offices, penthouse living rooms, and high stakes hacking missions.
The Aesthetic of Surveillance
Fruit is the manufacturer that provides the tools for Leonida’s digital exhibitionism. In a state where being seen is more important than being safe, Fruit offers the high resolution cameras and sleek interfaces required to live stream your crimes in 4K.
From the corporate skyscrapers in the Financial District to the specialized hacking setups used by local crews, the brand is the spine of Leonida’s information network. It is not just about the silicon, it is about the arrogant design that convinces you that privacy is an outdated luxury you can no longer afford.
The Fruit Pay logo observed on a digital payment sticker at a local storefront, cementing its role in the state's economy.
Protagonists and citizens frequently observed utilizing the latest iFruit models to navigate the city and access social networks.
Market Ecosystem
Other brands fueling Leonida's digital addiction:
In the real world, Fruit is the long standing GTA parody of Apple Inc. , mocking its design obsession and high price tags.
Last updated: February, 2026