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Brand File
Vehicle Manufacturer

Schyster

Old Money. New Price.

Product Range
American Executive Sedans
The PMP 700 confirmed in Leonida. A large American executive sedan with the proportions and presence of a vehicle that expects to be let through.
Market Position
American Executive Tier
Schyster occupies the American counterpart to Benefactor. Same price point, different philosophy. Schyster is wider, lower, and louder about what it costs.
Brand Identity
American Luxury Heritage
Built on Chrysler 300C DNA. The GTA version of the American executive car that communicates success through size rather than restraint.
Real-World Basis
Chrysler

Leonida Profile

Schyster is the American answer to Benefactor. Where Benefactor communicates European discretion, Schyster communicates American confidence. The PMP 700 is a large executive sedan built to the proportions that suggest its owner does not need to look for parking because parking finds them.

In Leonida, the Schyster occupies a specific social tier: the Vice City businessman who made their money in a way that is technically legal and wants a vehicle that reflects both the money and the technicality. The PMP 700 has the visual presence of a vehicle that expects to be waved through.

One confirmed model. The PMP 700 is not trying to be a range. It is trying to be the definitive version of one thing. In Leonida, that one thing is an American executive car with an attitude problem.

Market Ecosystem