Dossier
Bae-Lux operates at the intersection of Vice City nightlife, fashion, and digital media. She has the audience and she knows how to keep it. The Vice City entertainment circuit runs through her presence in the same way it runs through any other major platform: whoever she is associated with gets visibility, and visibility in Vice City converts to money.
Her partnership with Dre'Quan Priest is professional. He needs promotional reach for Only Raw Records. She has the audience that delivers it. The collaboration shows up on both their balance sheets.
She and Roxy co-founded Real Dimez. The brand was built on street-level authenticity and a social media operation that understands the Vice City market. Bae-Lux is the face of the thing that the duo built together. Roxy is the music. Both of them are the brand.